AGM and Conference Schedule

Wednesday
Copyright Basics
Intellectual Copyright Lawyer Paul Matthews and Carolyn Walters (Trademark Agent)
Canada’s Copyright Act will likely be updated to comply with the Canada US, Mexico free trade agreement, and it’s a great time to go over some basic rules around images/video and other digital assets. If a guest shares images with you, can you post them on social? Can you share them with other partners?  If a guide takes an awesome video, what do you need to do to be able to use it? To help us all navigate through the world of copyright, intellectual copyright lawyer Paul Matthews and Calgary trademark agent Carolyn Walters will walk us through some basic things we all need to know.

Thursday
Destination Canada - Marsha Walden, CEO of Destination Canada
Marsha Walden will provide an update on tourism marketing from the national perspective.
 

Tuesday
Workshops

09:30 - 10:15
“Telling Your Story”
From Product Naming, Itinerary Headings, to Text and Photographs that say it all
The ins and outs of highlighting content and experiences that travellers today are looking for. We also cover the several free tools and channels that allow you to promote your business at little or no cost.

11:00-11:50
“We think we know our Product or Experience, but do we?”
Planning, Packaging, Pricing and Promoting your Product in a time of change
Perhaps one of the most important sessions that Tansi delivers.  They cover the different stages of Product Development, illustrate how businesses must be open to reinventing themselves and responding to the needs of the changing marketplace, identifying your end user, assessing market demand, packaging and bundling the experience, pricing, and finally using the right channels to get the message to the right audience

Workshops
Wednesday

09:30-10:15 – “Working with the Travel Trade”
The Key Elements of Partnering with Domestic and Overseas Travel Agents, Tour Operators and OTA’s. This session identifies the different types of Trade Buyers and their broad differences. What importance should you place on each category and how best can you reach them. An overview of the concepts of Retail vs Net Travel Agent vs Wholesale Prices, as well as the concepts of Block Space, Vouchers, Release Dates, Commissions, Payment Terms, are all covered in this session.

11:00-11:50 – “Zoom Meetings with a Potential Buyer – Making the Most of your 20-30 Minutes”
How to Plan, Structure and Deliver your Content for Maximum Effect
A 30-40 minutes session on how to be strategic in delivering a hard-hitting targeted message to a potential buyer. The session focuses on identifying the importance of a potential buyer, listening skills, planning your message content, structuring the delivery, how to direct the conversation and follow up for the greatest chance of success. This is important to attend if you have sales calls or attend trade shows like Rendez-vous Canada.