NWT 2020 ©

NWTT Tourism Talks

Tourism Talks

November 02, 2020
09:00 - 10:30

Destination Canada Research Update
Destination Canada regularly conducts important research which they share with Destination Marketing Organizations across the country. Research, while always important to inform evidence-based marketing decisions, has been particularly critical during the disruption caused by Covid-19. Chantz Strong, Executive Director, Research and Analytics at Destination Canada, will present the latest Destination Canada research, and a look ahead. We know that members will benefit from seeing the research Destination Canada is doing. 
This session will begin with a few remarks from Marsha Walden, the new President and CEO of Destination Canada.  

A recording of the Destination Canada Update can be found here: https://www.youtube.com/watch?v=faBO_-umBzY&feature=youtu.be

November 03, 2020
09:00 - 10:30

Tourism Marketing Update
How do we market tourism during a pandemic, with borders closed and a situation that is rapidly changing? This session will help to answer these questions. The session will be begin with Gloria Loree, Senior Vice-President, Marketing Strategy & CMO at Destination Canada to give a Canadian context for tourism marketing. Gloria will be followed by Joel Walton, Marketing Director at NWT Tourism who will give an update on markeitng tourism to the Northwest Territories since January - when Covid-19 first enetered our awareness.

The session with Gloria Loree and Joel Walton was recorded. You can see the recording by following this link: https://youtu.be/spCjcbiauwU

November 04, 2020
10:00 - 11:30

Navigating Through COVID-19
Jess Fortner from the Department of Industry, Tourism and Investment, GNWT will share impacts, learning and government supports for tourism to address the COVID-19 challenge.

2019-20 Indicators & Research for Tomorrow 
Leslie Dragon from the Department of Industry, Tourism and Investment, GNWT will reveal the key tourism indicators for 2019-20 and highlights from the 2020 NWT Parks season and will share how research is evolving for the future.

The Way Forward
Minister Caroline Wawzonek will talk about the future of tourism in the NWT and there will be time Q&A after her session.

A recording of the session with the GNWT and Minister Wawzonek can be found at this link: https://youtu.be/ncHt-zgDogI

All Tourism Talks sessions will be hosted on Zoom.