Mountain River NWT 2017 © Todd Lawson Spectacular NWT AGM logo Spectacular NWT logo

Schedule of Events

November 06, 2018
07:30-08:30

Breakfast
Katimavik Rooms - Explorer Hotel
Conference Registration Open from 07:30 until 09:00

08:30 -12:00

CONCURRENT SESSIONS

  1. Service Excellence for Chinese Visitors
    Victoria Behune: President & CEO, Ontario Tourism Education Corporation (OTEC)
    Gain the knowledge, tools and skills you need to serve and build long-lasting customer loyalty with Chinese visitors. The session will include information about language, culture and protocol.
    Note: class size is limited and RSVP will be required. The session will repeat in the afternoon.
    Kat Room A
     
  2. BMT Standards Workshop: Business-Ready and Market-Ready
    Mike Olson
    ​The tourism industry around the world is highly-competitive and travellers and sales channels have high expectations. As this industry grows in the NWT, it is important that businesses know what to expect, how they can prepare, and what supports are available.  
    The BMT Standards program is a new “for the North/by the North” workshop available to NWT tourism operators. The morning session includes business and market ready training which would be of interest to tourism suppliers and businesses who sell directly to consumers. 
    Business-ready refers to a tourism business that has all applicable licences, permits and insurance in place to be able to operate legally in the NWT. 
    Market-ready describes a tourism business that has operated for two or more, years and is selling directly to the visitor. 
    Kat Rooms B and C
12:00-13:00

Lunch
Conference Registration Open from 12:00 noon until 1:30 pm

13:00-16:30

CONCURRENT SESSIONS

  1. Service Excellence for Chinese Visitors
    Victoria Behune: President & CEO, Ontario Tourism Education Corporation (OTEC)
    Gain the knowledge, tools and skills you need to serve and build long-lasting customer loyalty with Chinese visitors. The session will include information about language, culture and protocol.
    Note: class size is limited and RSVP will be required. The session will repeat in the afternoon.
    Kat Room A
     
  2. BMT Standards Workshop: Trade-Ready Training
    Mike Olson
    This session builds off the morning session, and will give you the information you need to get ready to work with the Travel Trade.
    Trade-ready means that a tourism business is selling their experiences through third party Distribution Sales Channels to reach even more visitors.This session includes information for tourism businesses who currently sell, or will in future, their tourism products through the travel trade. Topics covered include who the travel trade is, the basic requirements for a business who wants to sell through the travel trade, and other helpful information on standard business practices to be trade-ready in tourism in the North. 
    Kat Rooms B and C
17:00-18:30

Opening Reception
Conference Registration Open

Katimavik Rooms - Explorer Hotel

November 07, 2018
07:30 - 08:30

Breakfast
Katimavik Rooms - Explorer Hotel
Conference Registration Open

08:30 - 09:00

Welcome Address

09:00- 10:30

NWT Tourism Town Hall
Panelists:
Charlotte Bell, President & CEO – Tourism Industry Association of Canada
Keith Henry, President & CEO – Indigenous Tourism Industry Association of Canada
David Robinson, Vice-President, Strategy and Stakeholder Relations, Destination Canada
Tom Jensen, Deputy Minister  - GNWT ITI

The 2018 Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada (TIAC), Destination Canada and local tourism partners. These Tourism Town Halls provide an opportunity for tourism businesses to engage with and to better understand efforts being made on national and regional tourism issues. Town Halls enable owner-operators to provide first hand input on issues affecting their business and the tourism industry such as; marketing, export readiness, government policies and business development. This Tourism Town Hall will provide front-line access to the Tourism Industry Association of Canada, Destination Canada, the Indigenous Tourism Association of Canada, the Government of the Northwest Territories, Department of Industry, Tourism & Investment and the Town Hall event sponsors.

10:30 - 10:45

Nutrition Break

10:45 - 12:15

Sector Networking Session
Fishing/Hunting
Paddling
Aurora/Winter Activities
Road and Air Touring
Cultural Tourism

12:15 - 13:15

Lunch

13:00

AGM Registration Opens

13:30 - 15:00

NWT Tourism Annual General Meeting

15:00 - 15:15

Nutrition Break and Entertainment

15:15 - 18:00

Shop Yellowknife
Sponsored by: The City of Yellowknife

November 08, 2018
07:30-08:30

Breakfast

08:30 - 09:30

NWT Tourism Marketing Update
Cathie Bolstad, CEO, NWT Tourism

09:30 - 10:15

ITI:  Listening and Looking Forward
Tracy St. Denis, Assistant Deputy Minister, GNWT-ITI

10:15 - 10:30

Nutrition Break

10:30-11:30

Canadian Cannabis | Trends, Challenges and Opportunities
Jay Rosenthal, Co-Founder & President, Business of Cannabis

Jay Rosenthal has a 20-year career at the intersection of media, business, politics, and policy. As the co-founder and president of Business of Cannabis, he provides context and insight into this dynamic and ever-changing Canadian sector.

11:30-12:00

NWT Solar Cycle Readiness
James Pugsley, President, Astronomy North Society
Solar Cycle 25 is just around the corner – a resurgence of sunspots, solar flares, coronal mass ejections, geomagnetic storms and a new wave of economic opportunities for aurora tourism operators around the world! Will the Northwest Territories be ready? After years of record-breaking visitation and spending in Yellowknife, James Pugsley of Astronomy North explains why the Sun’s 11-year sunspot cycle is worth paying attention to, and how NWT businesses and communities can prepare for the next Solar Maximum, expected as early as 2024.

12:00-13:00

Lunch

13:00-14:00

Yellowknife – An Extraordinary Future for Tourism!
Sheila Bassi-Kellett, City Administrator, City of Yellowknife

14:00-15:00

Always On Approach: What it means for NWTT’s Marketing
Raymond Reid, CEO Advertience/Outcrop Media Partner
Thomas Swiadek, Digital Media Strategist, Advertience/Outcrop Media Partner

This session will provide an overview of SEO, SEM, Digital Advertising and what NWTT’s shift to an “always on” approach means and how it benefits members and the industry. Presented by founder and CEO of Advertience, Outcrop’s Media Partners Ray and Thomas will provide insights into digital marketing and how operators can ensure they are found in a crowded digital marketplace.

15:00-15:15

Nutrition Break

15:15-16:15

Engaging the LGBT+ Travel Market 
Darrell Schuurman, Co-Founder & CEO, Canadian LGBT+ Chamber of Commerce
Chelsea Thacker, Executive Director, Rainbow Coalition of Yellowknife

Recent estimates have suggested that the global value of LGBTQ2S+ tourism spending is over USD$210 billion annually. Canada is recognized as one of the most progressive and inviting countries in the world, making it an attractive destination for LGBTQ2S+ travellers.This session will provide an overview of the LGBT+ travel market. It will highlight some of the key activities that tourism operators, businesses, and communities at large need to do to best reach and serve the LGBTQ2S+ traveller. You’ll also learn about local LGBTQ2S+ groups, and how you can work with them to help ensure that NWT is ready to welcome the LGBTQ2S+ traveller.

16:15-16:30

Conference Closing Remarks

18:00-23:00

Gala Dinner and NWT Tourism Awards Ceremony
Katimavik Rooms - Explorer Hotel
Cash bar available

The 2018 NWT Tourism AGM and Conference will be held in the Katimivik Rooms at the Explorer Hotel in Yellowknife.